How to Find Your Ideal Customers

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How to Find Your Ideal Customers Every business owner must be completely focused on finding their ideal customers, selling products or services to these customers and satisfying their needs so that they will purchase again. The better clarity you have regarding your ideal customers, the more effective and focused your marketing efforts will be.  Almost…

Why You Should Be Using Custom InfoGraphics in Your Social Media

  • gina lambert
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Why You Should Be Using Custom InfoGraphics in Your Social Media Infographics are a widely known form of visual communication, designed to capture the attention of your audience. These can take many different forms such as bar charts, pie charts, graphs, and so on. Regardless of the type, infographics use visual elements to convey facts….

How to Price Your Services and Stand Out from the Crowd 

  • gina lambert
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How to Price Your Services and Stand Out from the Crowd  In today’s world, where business competition is tough, it’s quite challenging to differentiate your business from the crowd and establish your own identity. However, this is highly possible. For your business to stand out, you have to focus on making a consistent effort to…

How to Avoid Burnt Out Running Your Business

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How to Avoid Burnt Out Running Your Business Running a business is never easy. There are many challenges that may come up over time, and you’ve got no choice but to deal with these problems one after the other. No wonder a lot of business owners feel exhausted managing their businesses. Common signs of business…

How to Repurpose Your Blog Content for Your Business 

  • gina lambert
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How to Repurpose Your Blog Content for Your Business  You have an amazing, value-packed blog post…and it’s not doing anything for you. Did you know that you can get over 1 week’s worth of content out of one well-crafted blog post? There is podcast content, video content, social media content, and article content all rolled…

How to Plan Your Blog Content for Your Business

  • gina lambert
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How to Plan Your Blog Content for Your Business Do you currently have a blog in your mind right now? Maybe you have a notebook full of mind maps around the topics you want to cover. Blogging isn’t hard, but being consistent might be. That’s where planning comes in! For a boss girl like you,…

Who is your Target Audience?

  • gina lambert
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When you are speaking to your target audience, don’t speak to a general group of people. Really get specific and let you expertise show. Below are some questions to help you narrow down who your target audience is and how you can support them Who do you support? Be specific. Coaches? What kind? E-commerce? What…