• Danielle Ralston
  • Instagram Engagement, LinkedIn Pro, Marketing Strategy, Pinterest Support, PR Services, Promotion and Social Media Management, Social Media Management
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What is Content Marketing? 

If you want to establish an engaged audience which also builds your online business, then you need to tap into the power of content marketing. 

So, What’s Content Marketing? 

Content marketing is creating free valuable and relevant content to attract more customers and convert them to paying clients and most importantly, repeat buyers. The type of content you share are usually related to what you are offering or selling. This means that you are educating people in a way that builds your know, like, and trust factor with them.

Content marketing is can also be considered in the same vein as attraction marketing. Aside from pitching your services or products, you’re giving useful and relevant information to your customers and audience that helps solve their problems. 

Content Marketing is Good for Your Business and Your Customers 

Businesses that use content marketing can benefit from this, mainly in three ways. These include: 

  • Cost savings
  • Increased sales 
  • More loyal customers

Content marketing can also increase your customer service satisfaction and provide ways for you to expand your network.

Why Content Marketing? 

Aside from understanding what content marketing is all about, it’s more important to understand why this matters to your business.  So, why content marketing? 

Build Trust with Customers and Visitors 

If your content is solving problems, your audience has, your more likely to establish a strong know, like, and trust factor. The more people trust you, the more they will buy.

Establish Brand Awareness 

The more people that know about you and your business, the more likely they are to share your content with their friends and following. This will build your brand awareness and get more people talking about you. The more people that talk about you, the faster you’ll grow.

Attract More Buyers 

The better and more tailored your content, the higher the likelihood of you attracting your target audience to your content. This will help qualify any potential leads you may have because they have already connected with your content and view you as an expert. They trust you. When your audience trusts you, they will pay to learn more from you!

Content marketing can be one of the best ways to establish your brand. This is much faster than only posting in one place and hoping someone sees what you had to say. The more you do it, the more people that will discover you!

Author: Danielle Ralston

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