• Danielle Ralston
  • Instagram Engagement, LinkedIn Pro, Marketing Strategy, Pinterest Support, Promotion and Social Media Management, Social Media Management
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How to Create a Content Marketing Strategy for Your Business

The goal of a content marketing strategy is to draw traffic and boost sales through the use of that content. It will also boost brand awareness and increasing user engagement. 

Below are some content marketing strategies you need to consider doing for your business:

Make Your Own Blog

It will not take you a lot of time to make your own blog. WordPress is a perfect place for you to begin because it is free, and you will find different plugins you could utilize to monitor your success. If you look around, nearly every website you visit will have a blog. So make sure you do not skip it!

Your blog can have whatever type of content you want. It could be text, images, or videos, it doesn’t matter! As long as you are offering a way for prospective customers to engage and reach you.

 

Recognize Your Target Audience

Who is your target audience? If you aren’t sure, you can check out your competitors. Determine whom they’re targeting, how they are implementing it as well as the kind of content their audiences enjoy. This will give you a great starting point for your content. Just make sure you make it your own!

Develop Content Your Audience Wants

 Make sure you are producing content in a format that your audience prefers. If they seem to like video or audio more than text, be sure to create more video or audio content. Your best bet is to cover all 3 and use the content across as many platforms as you can. There is no reason you can’t get many miles out of one piece of content. 

Create Your Goals

What do you wish to accomplish? Do you want to double up your sales with content? Perhaps you like to have thousands of followers to your blog. You see goals fuels your content marketing strategy. They are your tools with which you track your development and compare outcomes. 

Plan Your Content

The next thing you need to is to plan your content. Look at your goals and plan your content using a schedule. Make sure you answer the what, when, how, where, and who.

Promotion and Marketing

Clicking “Publish” will not ensure readers so make sure you are promoting your content in as many places as possible! Pinterest is a great way to get your content to start working for you on auto-pilot.

Track and Adapt

Always be watching your numbers so that you know what to tweak and where. This will help you improve your content marketing strategy week after week until you find what works best for you.

Content marketing can take a decent amount of time and effort, but if you stick with it and stay consistent, it also has a big pay off!

Author: Danielle Ralston

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