• Danielle Ralston
  • Instagram Engagement, Marketing Strategy, Pinterest Support, PR Services, Promotion and Social Media Management, Social Media Management
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How to Plan Your Social Media Content for Your Business

Did you know that a clear social media content plan won’t just save you time, but will also take your marketing to the next level?

Here are some quick tips on how you could plan your social media content for your business. 


  1. Determine an Appropriate Content-Sharing Percentage


Use the 60/20/20 rule!

60% value

20% Hidden promotion

20% promotion


  1. Determine the Frequency of Sharing Content

After you have determined your ratio, it’s time you decide how often you’ll be posting. Always remember that every social media platform is different and needs to be treated differently. While no definite rules here, we recommend that you do your own research. 

If you are picking a social media platform to use for your business, you need to consider the goals you plan to pursue, your brand, and your target audience. Are you a visual brand? Then you’ll flourish on Pinterest and Instagram!

  1. Planning is the Key

Make sure you plan your holidays and events.  A few options to remember include annual events, new product releases, holidays, recurring content, and cultural events. 

You also need to choose how much you’ll be curating. Curated content is the content you don’t create, but the ones share on your page. That will help boost your visibility or probably draw more followers to your account. Don’t forget to tag those whose content you share!

Always check that your plans line up with your goals. Keep the big picture in mind while you are creating so that you are setting yourself up for long term success.

Author: Danielle Ralston

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