Below are some questions to help you narrow down who your target audience is and how you can support them
Who do you support? Be specific.
Coaches? What kind? E-commerce? What kind?
How do you support them?
What are your services and how does it benefit them?
They should be able to qualify you from anyone else in the sea of people that are coming to them lobbying for their business. Think of the questions they would ask in an interview and answer them with your marketing.
Don’t leave any room for interpretation.