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  • The Rockstar CEO
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Brainstorming is a type of activity meant to come up with new and novel creative ideas to solve a certain problem. This is a relaxed group discussion with the objective of finding a solution by gathering different ideas from its participants. Due to its freethinking environment, brainstorming sessions help encourage out of the box ideas that break free from the usual methods of thinking. The critic and analysis of the recommended ideas are only done once the brainstorming has ended. 

The Brainstorming Process

During a session of brainstorming, each participant is urged to think aloud and think of as many ideas as they can at the same time, even including those ideas that sound crazy or strange. The participants should shout out the ideas the moment these pop in their mind.

Every single idea will be noted without being judged or criticized at all. Judgment and criticism of the ideas will only be allowed after the brainstorming session ends. It gives people the chance to think outside the box and enjoy the freedom of suggesting ideas that might even seem and sound vaguely possible. 

A brainstorming session has the purpose of obtaining as many thoughts, ideas, and concepts as possible that will be analyzed and scrutinized later on. This means that the people involved in the session should build on those ideas that came from other participants. 

Mind Mapping for Brainstorming 

Mind mapping or also called concept mapping has a creative potential of being useful and helpful for a brainstorming session. Through the idea presentation in a non-linear, graphical, and intuitive manner, a mind map encourages the brainstorming approach to generate ideas and create connections. 

The mind mapping approach can encourage you in connecting and enumerating concepts with no need to start with a specific conceptual framework. Every time you prepare a mind map, this gives you a chance to branch out in different directions and form connections in between the different branches. After that, you could further divide these ideas into ideas that are more related to the use of additional lines. 

Use Mind Mapping for Brainstorming to Create Better Results 

When you create a mind map, it allows you to put together different pieces of information in such a way that will reveal revelations with brand new information. The basic problem is placed at the center, and from there you will generate ideas in order to come up with various possible solutions. Lines can be used to connect these ideas with other potential solutions in relation to your idea. 

Since the system of mind mapping tries to tap into the natural way that the brain functions, you will discover that mind mapping can put you in touch with your innate creative potential. This will also allow you to organize and generate ideas at a relatively faster pace. The use of color, images, and symbols can also further help stimulate and encourage imagination and creativity. 

Thanks to mind mapping, brainstorming can become more effective and efficient to help participants achieve their ultimate goal, and that is to solve the specific problem at hand. 

Author: The Rockstar CEO

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